The best practices for using your business card include: First of all, be sure that you carry your cards with you at all times—keep a stack in your desk, your car, your briefcase or purse, and your wallet. This will ensure that you always have a card available when you meet someone who should have [...]
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Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance. A business card is a convenient way to introduce yourself at [...]
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Whether you’re having your cards printed by professional printers, doing it yourself or buying them online, one of the most critical – and overlooked – tasks is proofreading. It’s understandable that one is normally very keen to get one’s new business cards, and it’s easy to be overwhelmed by the “beauty of the thing”! You [...]
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A great way to distribute your business cards is to display them on your vehicle when parked. You can do this while shopping, going to the gym, playing golf – whatever! Sure, there’s bound to be certain amount of “tire kicking” and resultant wastage, but it’s a fairly inexpensive way of promoting your business when [...]
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To do or not to do! There are pro’s and con’s associated with printing on the rear of your business card, and both arguments have merits. When asked, I usually advise clients to avoid it if they can, but if the amount of information they need to include necessitates it, then by all means do [...]
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What information should appear on your business card? Quite apart from how attractive your business card is in a graphical sense, it must always be remembered that this small promotional item performs a huge task in terms of providing information about you and your business. Consider including at least some of the following (a few, [...]
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You’ve had that beautiful logo designed and now you’re ready to get things printed. One of the first questions you’ll get asked is: “Do you have a logo?” “Yes!” you reply proudly, I had one specially designed for me.” “Great. Please provide it to us in vector format along with the Pantone colour references.” Victory [...]
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Designing a logo for your business Think of a logo as the badge or crest of a company or product. A well-known example is the BP shield or Mercedes Benz’s three-pointed star. Sometimes a logo includes some text in its design, such as the company or brand name. It really needs a great deal of [...]
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This is the scenario: Some of your contact details have changed – a telephone or fax number, or perhaps a new email address. You need new business cards anyway, so you order a batch from your printers, giving them the new details. They make the changes and send you a proof which you sign, granting [...]
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OK, you’ve done all the ground work in determining the elements that need to be considered for this critical component of your branding. Now it’s time to take the next step – getting your logo designed so that it pleases you while projecting the positive image you desire for your business. Don’t just let the [...]
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