Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance.

A business card is a convenient way to introduce yourself at networking events, and it’s key to passing your contact information along when you meet someone.

Important elements to include when designing your business card include:

• Your contact information, including your business mailing address. Including a mailing address greatly increases your credibility and makes you look much more established! If you’re concerned about privacy, a Post Office box or mailbox is a great way to go.
• Your logo, as discussed in many of the other articles in our library.
• Strong secondary graphics and design elements, which we refer to as your visual vocabulary.
• A list of your services, which is especially important if you offer multiple services or if your business name doesn’t specifically make clear what you do. Be concise when creating this list, so that all of the relevant information will fit on the business card.

Combining these elements will result in a business card that does more than just pass along your contact information—it will also build your brand.

Article by Erin Ferree of Elf design