Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance. A business card is a convenient way to introduce yourself at [...]
Read More...You’ve had that beautiful logo designed and now you’re ready to get things printed. One of the first questions you’ll get asked is: “Do you have a logo?” “Yes!” you reply proudly, I had one specially designed for me.” “Great. Please provide it to us in vector format along with the Pantone colour references.” Victory [...]
Read More...Designing a logo for your business Think of a logo as the badge or crest of a company or product. A well-known example is the BP shield or Mercedes Benz’s three-pointed star. Sometimes a logo includes some text in its design, such as the company or brand name. It really needs a great deal of [...]
Read More...OK, you’ve done all the ground work in determining the elements that need to be considered for this critical component of your branding. Now it’s time to take the next step – getting your logo designed so that it pleases you while projecting the positive image you desire for your business. Don’t just let the [...]
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